Free planning tool
Score passive income ideas before they consume your calendar.
Compare ideas across audience fit, cost, time to signal, skill fit, maintenance, risk, and monetization potential. The spreadsheet is free and does not require an email address.
What it does
Make assumptions visible enough to challenge.
The workbook gives each idea a consistent score instead of letting excitement set the criteria. It includes a guided Start Here tab, an idea scorer, path guidance, and worked examples.
- Enter each idea and your current assumptions.
- Score fit and feasibility rather than theoretical maximum income.
- Read the warnings for high-risk or high-maintenance paths.
- Compare the top two ideas and choose one 30-day proof.
- Return after the test and replace guesses with evidence.
Use the score as a conversation, not a verdict. A spreadsheet cannot know your market or predict earnings. Its value is exposing which assumptions need research.
After scoring
Turn the winning idea into a contained test.
Define one person
Name the audience and the moment when the problem becomes urgent.
Build one asset
Create the smallest guide, service, template, or demonstration that helps.
Seek one signal
Choose a use, reply, signup, click, or sale that would count as evidence.